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social media • brand building • digital marketing


what we do

We specialize in Social Media Management, Digital Marketing and Brand Building strategies for independent eyewear stores and eyewear brands. We are also the exclusive distributor of the Italian luxury eyewear publication, LYF Magazine in North America.


who we are

We have a long history in both the optical field and in social media and marketing, from managing advertising and marketing projects for retail optical companies to pioneering social media ventures. We even started the first professional eyewear group on Facebook. We have the experience and industry knowledge that will help your business grow.

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stephanie haenes - art of optiks, minnesota

Louis and Spexaddict have completely transformed our social media. We have seen huge growth in this area which has lead directly to new customers and patients. I am extremely satisfied with his service and would recommend him to anyone looking to jump start their social media presence.


maria maestros - moda optic, maryland

I can't say enough about how tailored and focused every post is and I how I love seeing daily how Louis delivers his amazing service. Spexaddict does it with ease, detail and class. Louis' in-depth knowledge and passion for the optical industry make him an unmistakable choice for all my marketing needs! Thank you Louis for always knowing what I represent and relaying my message with flawless accuracy!


david salk - focal point opticians, california

I'd like to give a shout out to Louis Fullagar and his social media services. I've been very pleased with the quality and consistency, which Lou said, from the very beginning, is the key to success in social media. He "walks the talk".